Let Them Ride: Announcing woom Bikes as the Official 2026 Bike Partner of 1000 Hours Outside
Don't Miss The BRAND NEW 100 Hour BIKE Tracker!
There are some partnerships that make sense on paper. And then there are partnerships that make sense in your bones.
ICYMI, we are thrilled to announce that woom Bikes is the Official 2026 Bike Partner of 1000 Hours Outside.
Not because it’s trendy.
Not because it’s flashy.
But because bikes have always been one of the purest tools of childhood freedom.
And freedom is exactly what we’re trying to restore. AND, speaking of partnerships that make sense on paper, MAKE SURE you head to our site to download an important FREE piece of paper - the brand new woom100 Hour BIKE Tracker Chart!
The Freedom That Only a Bike Can Give
Think back to your own childhood.
The hum of tires on pavement.
The thrill of turning a corner without a parent beside you.
The way the world felt bigger and smaller at the same time.
A bike is often the first taste of independence. It’s mobility without a driver’s license. Exploration without a schedule. Adventure within the safe perimeter of home.
When a child rides a bike, they’re not just burning energy. They’re:
Building cardiovascular strength
Developing balance and coordination
Learning risk assessment
Navigating social spaces
Expanding their mental map of the world
They’re practicing freedom.
And in an era where childhood has quietly shrunk, where play has moved indoors and independence has been delayed, bikes still stretch those boundaries back out.
A Cultural Comeback
For a while, biking felt like it was fading.
More screens.
More structured activities.
More time inside.
But something is shifting.
According to the latest participation data from PeopleForBikes, bicycling participation is seeing renewed growth across age groups. Families are rediscovering riding as recreation, transportation, fitness, and connection. Communities are investing in trails and infrastructure. Parents are remembering what it felt like to ride until the streetlights came on, and they want that for their kids.
The bike isn’t obsolete. It’s resurging, and we couldn’t be more excited to lean into that momentum together.
Why woom?
If we’re going to put our name behind a partner, it has to align deeply with our mission: Reclaim childhood. Reconnect families. Restore mental health.
What’s important to know is woom doesn’t just make smaller versions of adult bikes. They design from the ground up for children, accounting for their proportions, their strength and their psychology.
Lightweight frames.
Ergonomic grips sized for small hands.
Geometry that builds confidence instead of intimidation.
And most importantly: bikes that help kids love riding.
Some of you may know this, but we were early adopters of balance bikes, long before they were common in American neighborhoods. We started our kids at two and three years old on pedal-less bikes, skipping training wheels entirely.
We got the looks.
“Why doesn’t your child have pedals?” Or the dad jokes like “Couldn’t afford the whole bike?” :D
But here’s what we saw firsthand: when kids learn balance first, confidence follows. Every one of our children transitioned to pedal bikes smoothly and at young ages, without fear, without drama, without the long, awkward training-wheel phase.
So woom has been a leader in that balance bike movement from the beginning. They understood something simple but powerful: if you give children equipment that respects their developmental stage, they rise to meet it.
That philosophy mirrors 1000 Hours Outside.
Meet kids where they are.
Give them space.
Trust the process.
Let them grow.
Bikes as an Hour-Stacking Machine
If you’re working toward 1000 hours outside, you know that consistency matters more than intensity. This is why we believe in setting goals and tracking your time with our free tracker charts or app - and consider this your friendly reminder to grab the free bike tracker chart here!
A two-hour hike is great.
But so is:
A 20-minute ride before dinner
A Saturday loop around the neighborhood
A quick spin to a friend’s house
An evening family cruise as the sun goes down
Biking is one of the most efficient ways to rack up outdoor hours because it’s accessible and repeatable.
You don’t need a national park. You don’t need elaborate gear. You just need a driveway and a little momentum.
And when families ride together, something subtle happens. Conversation flows differently side-by-side than it does face-to-face. There’s less pressure. More ease. More shared observation.
“Did you see that hawk?”
“Race you to the mailbox.”
“Let’s check out that trail.”
These small exchanges accumulate. They build connection quietly. And that’s what we’re after.
Let Them Ride
woom’s campaign language is simple and powerful: Let Them Ride.
It’s an invitation, but it’s also a posture.
Let them wobble.
Let them fall and get back up.
Let them take the long way home.
Let them feel capable.
When we say “Reclaim Childhood,” this is part of what we mean.
We mean restoring unsupervised moments within safe boundaries.
We mean expanding the radius of independence.
We mean giving kids the tools to explore instead of only observe.
A bike does that.
And as we look ahead at the rest of 2026 with woom as our official bike partner, we’re excited not just about bikes but about what bikes represent.
Movement.
Autonomy.
Joy.
Fresh air.
Hours logged not because someone made you go outside, but because you wanted to.
A Shared Vision for 2026
This partnership isn’t about pushing products, though woom has graciously offered 10% savings using our code OUTSIDE 10 (excluding WOW bike).
It’s about pushing culture.
It’s about reminding families that childhood doesn’t need to be complicated to be rich. That sometimes the most transformative investment you can make isn’t in another indoor program but in something with two wheels and a little courage.
If you’re working toward 1000 Hours Outside this year, consider what biking could look like for your family:
A weekly family ride tradition
A “bike-to-school” experiment
A goal of 100 ride-hours by summer
A neighborhood exploration challenge
Let’s bring back the era where bikes were parked in messy piles at the end of a cul-de-sac and no one worried about whether kids were “busy enough.”
Let them be busy riding.
We’re honored to partner with woom Bikes in 2026. It feels like a return to something steady and true. Something that has always worked.
The world may keep getting faster and louder.
But a bike still offers the same quiet promise it always has:
Get on.
Push off.
See what’s out there.
And we’ll see you, one mile, one hour, one ride at a time - outside. 🚲🌿
